Making essential products that make life better, while making a positive difference to the environment.

With landfills rapidly filling up around us, we’re serious about reducing waste. That’s why we’re continuously innovating to use less of the world’s resources in our products and packaging, while also helping our customers and consumers reduce their waste after using our products, in particular nappies, sanitary and incontinence products.

Keeping nappies out of landfill


We have been proud partners of Envirocomp since it was founded in New Zealand in 2009 as the world’s first service to collect and compost used nappies, incontinence products and sanitary items from households.

Today, using purpose-built plants in the Canterbury and Urban Wellington areas, Envirocomp facilities break down nappies and sanitary waste into a safe, odourless compost, meaning these used products are diverted from landfill.

With considerable investment in process and equipment Research and Development, Envirocomp has made significant improvement in plastics removal improving the final compost quality, and it’s now used for landscaping in aged care facilities. 

envirocomp Reaches

24% of New Zealanders


In Australia, we have continued to support an innovative start-up company called Relivit that, when up and running, will process used disposable nappies, female hygiene and adult incontinence products, in order to recycle the plastics and organic matter for commercial uses.

Relivit is currently working on securing the final piece of funding needed to start building their first facility in NSW, which is expected to service the area from Newcastle and the Lower Hunter through the Central Coast and Sydney, down to Wollongong and the Southern Illawarra.

Educating consumers about recycling soft plastics and packaging

Millions of plastic bags and soft plastic packaging is sent to landfill each year because it’s unable to be recycled with regular council collections. In both Australia and New Zealand, we’re proud to be helping tackle this issue by using our products to educate consumers about how they can recycle our packaging thanks to two fantastic initiatives, which we promote on our packaging.


In Australia we’re foundation partners of the REDcycle Program that encourages consumers to drop their flexible packaging at key points, like supermarkets. It’s then collected, processed, baled and sent to a manufacturer called Replas, where it’s made into new products like outdoor park benches and playground equipment. 

In 2015, REDcycle
processed over 2.3 million pieces of Kimberly-Clark branded packaging

Recovered Kimberly-Clark Plastic Packaging

Soft Plastics Recycling Program

In 2015, we also partnered with the Soft Plastics Recycling Program that launched in New Zealand using a similar model to Australia. Through the program, consumers can collect their packaging at home and drop it into the Love NZ Soft Plastics Recycling bins at their local participating retail stores.


from the New Zealand Government’s Waste Minimisation Fund to match funding by industry bodies that K-C is a member of.

in Auckland in November 2015

There will be another 21 stores in Hamilton coming on board in March 2016.

Sharna Heinjus General Manager Kimberly-Clark New Zealand presenting at the launch of the Soft Plastic Programme in Auckland November 2015 with the Hon Dr Nick Smith Minister for the Environment (left); Andrew Hewett Chair of Packaging Forum (centre)

We aim to do more with less when it comes to packaging

We know that by using less material in our packaging we will help reduce the amount of waste going to landfill and reduce the amount of transportation required to distribute our products to our customers. That’s why we’re always looking for innovative ways to reduce our packaging weight.

You can view all of our Packaging initiatives in our latest Australian Packaging Covenent Report here.


resulting in being able to
fit 46% more product on
a pallet and minimising

allowing for larger Kleenex® Cottonelle® Toilet Tissue packs (32pk & 48pk) to be wrapped using only one layer of packaging in place of the traditional combination of two layers of packaging. This is a significant step forwards for packaging sustainability as it allows us to reduce the amount of packaging material significantly.