All over the world, women are disproportionately affected by gender inequality. As a global organisation and especially as a provider of femcare products, we are passionate about empowering girls and women to help close this gap. We also know that when girls are empowered, their family and community benefit.
By 2030 our goals include helping to alleviate period poverty for 500,000 women and girls and educating 5 million young people to fight menstrual stigma. We will do this in partnership with some incredible organisations focused on making a real difference.
Plan International - the charity for girls' equality. They've been tackling the root causes of poverty, supporting communities through crisis, campaigning for gender equality, and helping governments do what’s right for children - and particularly for girls - for over 80 years. We have joined forces with them to tackle period stigma so that more women and girls in our region are able to manage their periods with dignity.
Share the Dignity – a charity that supports women experiencing homelessness, fleeing domestic violence, or in financial hardship with essential period products. Each year we donate thousands of packs of product to vulnerable women through this program, and we continue to support their advocacy efforts to elevate this issue and fight the stigma and shame that can accompany menstruation.
The Period Place - a NZ-based charity that provides safe spaces for period conversations and education with a goal for every menstruator in Aotearoa to have the same access to period products. We’re supporting their new podcast that shines a light on stigma (listen here), as well as helping provide products to some of the most vulnerable Maori and Pacific Island communities in South Auckland.
The Salvation Army Foodbank Project – an NZ based organisation distributing essentials to people in need. In 2020 we provided over $50,000NZ in support, in the way of cash and product donations. We’ll continue to support this organisation and drive awareness and engagement on period poverty in New Zealand through social media activations.
We also continue to deliver our What’s happening to you program in Australia, New Zealand and across the Pacific Islands. It’s a fully syllabus-compliant education program which provides teachers with valuable resources, including lesson plans, interactive digital teaching materials and product samples to assist them with their classes on puberty and menstruation. This is particularly important in countries such as Papua New Guinea, where the program is part of a broader effort to elevate the issue and fight the taboo and stigma that accompanies menstruation in this region.