We put a great deal of focus on finding solutions to eliminate waste from our manufacturing mills, distribution centres and offices, as well as helping our consumers and customers find solutions for the disposal of our products’ at the end of the products’ lifecycle.

We have set a bold ambition around extending our zero waste mindset within our manufacturing sites, distribution centres and offices.

We’ve also set ourselves a goal to put in place, where we are able,

Initiatives to help

our customers and

consumers divert

the waste from

our products and

packaging after-use

from landfill.

We currently have a number of programs in place to address our material post-consumer waste challenges. These initiatives centre on absorbent hygiene products (nappies, incontinence and sanitary products) along with plastic packaging.

Proudly supporting the REDcycle Program

We are a foundation partner of the REDcycle Program, which enables consumers to recycle flexible plastic packaging such as Kleenex® packaging and Huggies® nappy bag liners by returning them to one of the drop off points across Australia. 

Recycling flexible plastic packaging through our partnership with REDcycle.

The REDcycle Program is a voluntary, industry-led initiative where everyone involved in the life cycle of a product – manufacturers, distributors and consumers – choose to share responsibility for the best end-of-life outcome.

Flexible plastic packaging, which was previously sent to landfill and to date cannot be included at home for kerbside collection and recycling, is processed and sent on to local Australian manufacturer and program partner Replas where it is converted into quality recycled-plastic products for schools and communities.

Soft Plastics Recycling Program

We also partner with the Soft Plastics Recycling Program in New Zealand, an initiative which allows consumers to take their flexible plastic packaging to Love NZ Soft Plastics Recycling bins located in 350 stores across New Zealand.

As this program is run by REDgroup, the same company that leads REDcycle, the flexible plastic is also collected and recycled by Australian manufacturer Replas where it is made into new products.

Our Packaging

We also constantly look at innovative ways to improve and reduce the packaging of our products in order to lessen our impact on the environment.

We are always looking for creative new ways to increase the amount of recycled content in our flexible plastic packaging, and continue to work on packaging and distribution optimisation initiatives to reduce our packaging weight without compromising on the quality and functionality that our products are renowned for. We continuously optimise the size and configuration of our packs to enable distribution efficiency improvements and minimise transport impacts on the environment.

As part of our Australian Packaging Covenant Organisation (APCO) Plan, we regularly review the specifications of all our packaging materials to ensure our packaging design selection is carried out under the principles of the APCO Sustainable Packaging Guidelines (SPG). These guidelines outline the principles for optimising the design and selection of packaging for the environment.

View our latest 2020 APCO report and Action plan and our 2018 Benchmarking report, which measures our performance against other APCO members.